Thats what you need to make your audience. Zuora tells a story by: laying out the reality (the before part of the before-After-Bridge formula). Asking you a question that you want to answer (the After) giving you hints to help you connect the dots Showing you the common thread (the Bridge) you can achieve this by founding your sales presentation on your audiences intuitions. Set them up with the closely-set dots, then let them make the connection. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull"s for your highest-profile customers to strengthen your sales presentation. Example: Slides 21 to 23 include customer"s from Schneider Electric, financial Times, and Box. Why It Works: Its called social proof. . Prospects value other peoples opinions and trust reputable sources more than you.
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Sure, dealTaps platform might have complexities that rival paperwork, but we dont think about that. Were looking at the pile of work one the left and the simpler, single interface on the right. Here are some other tactics to use in your own sales presentation: Tactic #1: Tell a reviews story that flows from one slide to the next. Example: Heres the story dealTap tells from slide 4 to 8: Transactions are complicated Expectations on all sides too many disconnected tools Slow and error prone process However, theres an opportunity. Why It Works: Stories with a clear beginning and end (or in this case, a before and After) trigger a trust hormone called Oxytocin. Tactic #2: If its hard to separate out one before and After vision with your product or service because you offer many dissimilar benefits, consider a this. That theme for each. Why It Works: It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos. Zuora — remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.
(Sadly, goldfish have one second.) This means you need to cut to the chase fast. Ubers headlines in Slides 2-9 tailor the After picture to specific pain points. As a result, theres no need to explicitly state a before. Slides 11-13 then continue touching on Before problems tangentially with customer"s: so instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92 of consumers. DealTap — how dessay to use leading questions to your Advantage dealTaps slides ask viewers to choose between two scenarios over and over. Each has an obvious winner: ever heard of the focusing Effect? Its part of what makes us tick as humans and what makes this design-move effective. We focus on one thing and then ignore the rest. Here, dealTap puts the magnifying glass on paperwork.
Tactic #2: pair outcome statements with paper icons in circles. Example: Slide 4 does this with seven different After outcomes. Why It Works: we already know why pictures work, but circles have power, too. They imply completeness, infiniteness, and harmony. Tactic #3: Dont just list who you work with; include specific success metrics that hit home what youve done for them. Example: 35 New Business Growth for boomtrain; 30 Higher Reply rates for Dyn. Why It Works: Social proof drives action. Its why we wait in lines at restaurants and put ourselves on waitlists for sold out items. Uber — how to cater your Content for readers quick to scan people can only focus for eight seconds at a universities time.
You need to keep the design clean. Can you feel it? Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that arent important. Heres a tip from Yeswares Graphic Designer, ginelle deantonis: Customer logos wont all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you dont for example end up with a bunch of blue logos next to each other. Organize them in a way thats easy for the eye, because in the end its a lot of information at once. Here are more tactics to inspire sales presentation ideas: Tactic #1: Personalize your final slide with your contact information and a headline that drives emotion. Example: Our Mid-Market team lead Kyle includes his phone number and email address with Were here for you why It Works: These small details show your audience that: 1) This is about giving them the end picture, not making a sale; 2) The end of the.
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They signal a scientific basis for claims, which grants them greater credibility. Tactic #2: keep slides that have bullets to a minimum (no more than one in every five slides). Why It Works: According to an experiment by the International journal of Business Communication, subjects exposed to a graphic representation paid significantly more attention to, agreed more with, and simple better recalled the strategy than did subjects who saw a (textually identical) bulleted list. Tactic #3: Follow up your descriptions with visual examples. Example: After stating 15000 vetted, ready to work journalists searchable by location, topical experience, and social media influence on Slide 8, contently shows what this looks like firsthand on slides 9 and. Why It Works: The same reason why prospects clamor for demos and car buyers ask for test drives.
Youre never truly convinced until you see something for yourself. Yesware — how to go above and beyond With your Benefits Which is more effective for you? This statement — on average, yesware customers save ten hours per week — or this image: The graphic shows you what that 10 hours looks like for prospects. It also calls out a pain that the product removes: data entry. Visuals are more effective every time. They fuel retention of a presentation from 10. But its not as easy as just including a graphic.
Instead of spoon-feeding them everything word for word, you let them interpret. Tactic #2: Use icons to show statistics youre comparing instead of listing them out. Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100. Why It Works: We process visuals 60,000 times faster than text. Tactic #3: Include statistics that tie real success to the benefits you mention.
Example: 71 lift driving visits to retailer title pages (Slide 26). Why It Works: Precise details prove that you are telling the truth. Contently — how to build a strong Bridge, brick by brick just like how you cant drive from Marin county to san Francisco without the golden Gate, you cant connect a before to an After without a bridge. Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isnt unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies. They then drive home the before-After-Bridge formula further with case studies: Before : Customers needs when they came on After: What your company accomplished for them Bridge : How they got there (specific actions and outcomes) Here are some other tactics we pulled from the. Why It Works: According to a cornell study, graphs and equations have persuasive power.
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The placement of those graphics is an english intentional persuasion technique. Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones. What to do about it : Add a happy stock photo to your intro and After slides, and keep people in Before slides to neutral expressions. Here are some further techniques used short during the sales presentation: Tactic #1: Use simple graphics to convey meaning without text. Example: Slide 2 is a picture of a consumers hand holding an iPhone — something we can all relate. Why It Works: Pictures are more effective than words — its called Picture superiority. In presentations, pictures help you create connections with your audience.
Its super simple, and it works for cold emails, drip campaigns, and sales discovery decks. Basically anywhere you need to get people excited about what you have to say. In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same. Facebook —, how Smiles and Simplicity make you more water memorable. Were all drawn to happiness. A study at Harvard tells us that emotion is contagious. Youll notice that the before (pre-digital Age) pictures in Facebooks slides all display neutral faces. But the cover slide that introduces Facebook and the After slides have smiling faces on them.
how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product. Luckily, theres a three-step formula for that. Before-After-Bridge: Before, heres your world, after, imagine what it would be like. Bridge, heres how to get there. Start with a vivid description of the pain, present an enviable world where that problem doesnt exist, then explain how to get there using your tool.
Company introduction: Who you are and what you do (as it applies to them). The Bridge slide: Short outcome statements with icons in circles. Social proof slides: Customer logos with mission statement on one slide. Pull" on another. Were here for you slide: Include a call-to-action and contact information. Many sales presentations fall flat because they ignore this universal psychological warming bias. Harvard Business School professor John. Gourville calls this the 9x Effect.
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A brilliant sales presentation has a number of moliere things going for. Being product-centered isnt one of them. So what can you do to make your offer compelling? We uncovered some interesting data to answer this question. Plus examples and easy steps to build your own sales presentation in minutes. Jump around to any section. Title slide: Company name, topic, tagline. The before picture: no more than three slides with relevant statistics and graphics. The After picture: How life looks with your product.