When you make mistakes and the business is small, you lose less. It is easier to pick up the pieces and soldier. Let no one cheat you, you will make mistakes. However, do not fear failure, have the courage to take risks. You should also be prepared to learn from other entrepreneurs. What is holding back kenyan women in business?
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We donÃât just serve traditional foods, we also prepare our meals the traditional way. For instance, instead of frying with cooking oil, we steam the food and use peanut sauce and blended tomatoes to improve the flavour. Lifestyle related diseases are also creating demand for the healthy foods we serve. Describe some of the challenges you face. One of our biggest challenges is getting qualified staff. Kenyan institutions do not offer training on traditional food preparation methods. I work a lot with women groups from various communities who come in and train the staff how to prepare meals. A new employee would need at least three months before they can aristotle prepare a proper meal unsupervised. After such an investment, losing an employee is a huge blow to our production. Financing is also a challenge, especially in expansion of the business. If you could give advice to other entrepreneurs, what would it be?
Over the years, we have expanded our cuisine to incorporate food from all Kenyan communities due to demand from our clients. Today, our menu is representative of Kenya. We currently have two branches in nairobi. Who is the typical Amaica customer? Our main customers are expatriates, tourists and corporate clients who bring their guests after conferences and workshops to have a kenyan experience. They actually enjoy the experience of eating traditional Kenyan food and drinking traditional brews like ãâëœmuratinaãâ, ãâëœmnaziãâ and ãâëœbusaaãâ. The kenyan middle class also frequent the restaurants especially on Sundays to dine with their families. We take care of every detail to ensure that our customers have a true gourmet journey through Kenya.
My background is in it and I worked for eight years as a programmer before i quit to venture into business. As part of my umum job, i travelled to many countries across the world. One outstanding thing was the fact resume that in most of the countries i visited, people were very proud of their culture and cuisine. Ironically, when Kenyans host foreign guests, they will always apologise for serving Kenyan food. When my friends and colleagues from abroad visited Kenya, they would often ask for authentic Kenyan food, but no restaurant was offering this at the time. So in 2006, i decided to fill the gap with the opening of our first branch of Amaica. We started with western Kenyan meals, which is what i knew well.
"I saved McDonald's a lot of money, so they should be happy.". Chad Brooks is a chicago-based business and technology writer who has worked in public relations and spent 10 years as a newspaper reporter. You can reach him at or follow him on Twitter @ cbrooks76. International fast food outlets are thriving in Kenya, thanks to a growing middle class. This trend is however threatening the existence of traditional healthy foods. To fill this gap, pamela muyeshi quit her job in software development to open Amaica restaurant, which offers authentic traditional foods, giving patrons a culinary journey through Kenya. The restaurants have garnered a following among expatriates, tourists, diplomats and the middle class from affluent estates in nairobi. Muyeshi told How we made it in Africaãâs Dinfin Mulupi about running Amaica, the kenyan restaurant industry and being a woman entrepreneur. What inspired you to start Amaica?
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Paula deen, credit: m building your career on teaching people how to cook high-fat diets and then abruptly switching gears to promote diabetes medicine doesn't do much for your image, as celebrity chef paula deen is figuring out. The food Network host, known for advocating the use of excess butter, announced in January that she was suffering from. Type 2 diabetes, a condition that can be partly blamed on obesity. She drew the most ire when she revealed at the same time that she would be benefiting from her condition by promoting drugmaker novo nordisk's online program, diabetes in a new Light. While deen said she was donating some of the money from her work to the American diabetes Association, she has received harsh criticism from the public, other celebrity chefs and even her own pr team. Shortly resume after deen came clean on her diabetes and promotional work, her publicist of six years, nancy Assuncao, quit.
"Although we had a great deal of fun along the way, i could not agree with the new business strategy going forward Assuncao told the new York post. Derrick rose and McDonald's, credit: m even being the national Basketball Association's reigning mvp doesn't keep you from being criticized, especially when a free hamburger is at stake. Chicago bulls star Derrick rose received a rare booing from his home crowd recently after failing to connect on either of two free throws that would have given the bulls 100 points. Through a promotion with McDonald's, everyone attending a bulls game gets a free big Mac when the home team reaches the century mark. Though Rose led his team to victory, it was his two missed free throws with less than five seconds remaining that kept the score at 99-95 and sent the crowd home feeling deprived of a sandwich. Following the game, rose likened his failure to will Ferrell's character in the movie "Semi-Pro." In the film, ferrell plays an owner-coach who tries to stop a corndog giveaway. "That's all I was thinking about, man rose told.
Kfc teams Up With Oprah, credit: m Colonel Sanders and the rest of the folks at Kentucky fried Chicken learned the power of Oprah the hard way. To help launch its new grilled chicken in 2009, kfc announced on Oprah Winfrey's show that customers could print out a coupon for a free two-piece meal with all the trimmings. Millions of coupon-wielding people flocked to their local. Kfc expecting free chicken. Stores were unable to keep up with the demand, and kfc was forced to call off the promotion prompting a number of fights.
"The lines of customers wanting to redeem their coupons have been out the door and around the block, so we're unable to redeem customer coupons at this time said Roger Eaton, president of kfc in the United States. Kfc ended up offering customers a rain check for a future meal instead. McDonald's Twitter Campaign, credit: McDonald's Earlier this year, McDonald's discovered just how wrong a social media promotion can. The fast food powerhouse launched a twitter campaign encouraging customers to share their favorite stories about the restaurant while using the hashtag McDStories. Execs had hoped to elicit fond memories, but the campaign backfired in minutes when customers began posting stories of fingernails in food, the restaurant's use of pig meat, and food poisoning. The fast food giant pulled the hashtag after just two hours. "With all social media campaigns, we include contingency plans should the conversation not go as planned. The ability to change midstream helped this small blip from becoming something larger said Rick wion, McDonald's social media director. "As Twitter continues to evolve its platform and engagement opportunities, were learning from our experiences.".
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But things don't always go as planned. Sometimes even the best-laid marketing plans go wrong. Here's a few of our favorite fast food marketing flubs. The review burger King, credit: Burger King Creeping out the customers is rarely a marketer's intention when rolling out a new campaign. But that's just what happened when Burger King tried turning its mascot into the next Ronald McDonald. In 2003, the fast food giant unveiled a characterized Burger King, complete with a giant plastic crown-topped head, that diners immediately deemed peculiar and unnerving. The friendship commercials, which featured the silent King peeping in windows and walking unwelcomed into homes, only amped up the disturbing factor. After six quarters of declining sales and a failure to close the gap on its main competitor, McDonald's, the fast food chain eventually sent the king packing in 2011.
Dont hold your breath for them to arrive in your nearest neighborhood McDonalds though; that same m article"s a company spokeswoman saying that no plans have been made to bring them to the. Surely, though, it is just a matter boundaries of time before these kiosks become as common as self-service lanes at grocery stores. I love using them. However, i also know that the American credit card business tends to adopt technology somewhat glacially compared to our European counterparts. still, American businesses will likely come around sooner rather than later. After all, those companies know that Americans hate to wait, and anything that helps us avoid that — whether its for groceries, a sausage-and-egg biscuit or a little boy to finish using the potty — is a welcome change). Fast food Marketing Flubs, credit: Fast food marketing image via. Shutterstock, marketing and advertising expenses make up a huge part of most fast food companies' marketing budgets.
I thought that was and questioned why we hadnt seen more of them. Ive been in fast-food places all across the nation and had never seen one. Turns out that i apparently just hadnt been looking in the right places. According to qsr magazine — which covers the fast-food business — these kiosks were rolled out in some. Jack in the box locations as early as 2009. They can now be used in more than 200 Jack in the box locations. M says that they can also be found in California pizza kitchens in the. S., as well as in more than 800 McDonalds locations in Europe.
So, upstanding customer that i am, i went up to the front counter, while my wife took my son to the bathroom. While figuring out what to order, i saw a maroon-colored kiosk, just to the right of the counter. It was about the size of your typical atm. Its bright-orange screen said, in block letters, Order and pay here. The line at the counter wasnt long, but I couldnt resist trying out some new technology. I swiped my credit card, navigated through my choices using the kiosks touch screen and chose what I wanted — essay a sausage-and-egg biscuit. I then followed the on-screen instructions, finished my order and received a receipt for my efforts.
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To start a small restaurant or coffee shop, first you'll need to secure funding by dipping into your savings, finding a business partner, or taking out a loan. Once you have the money to start your business, look for a location to lease or buy that's convenient and driver accessible. Then, purchase supplies to fill your space, like tables, chairs, and appliances. Finally, obtain the necessary licenses to open your business, hire employees, and you're ready to go! Did this summary help you? Looking for a place for my kid to use the potty, i managed to stumble across a quicker way to get through the line at a fast-food joint. Most every parent has been there: youre on the highway, trying to make time, and a voice comes from the backseat, saying, i need to go potty. Fortunately, driving between Austin and San Antonio, there are countless places to stop, so rather than pushing our luck that Saturday morning, we just took the next exit off the highway and stopped at a jack in the box in New Braunfels, texas. Ive worked at fast-food places and, lord knows, have eaten in enough of them to know that using the restroom without buying anything is definitely frowned upon.